Right now at Sweaty Betty you can acquire a very British wardrobe. No, not the Oxford/Cambridge kind ready to row on the River Thames but the limited edition Sweaty Betty kind that is ready for the River Thames and so much more. Designed with lots of style and a bit expensive in a not quite Gwyneth Paltrow kind of way, the swim suit, spandex and crop tops of the London Edit are slippery enough for rowing and smart enough to get you noticed.
The only catch to the London Edit collection besides the price is the limited supply. Only 100 items are stocked brand new today in each of the nine sensational styles.
Check it out for yourself: http://www.sweatybetty.com